ScaleUp Impact was founded in March 2019 by serial entrepreneurs Anna Chojnacka and Pieter van Osch.

Pieter van Osch / Impact Maker – Discipline sets you free! Pieter has 30+ years of experience as an entrepreneur, first as a VC backed software entrepreneur, the last 10 years as a certified Scaling Up entrepreneur. Pieter has worked with 669 companies in Europe with the Scaling Up methodology. Discipline sets you free! With discipline, you are free to contribute to an authentic impact. And that is exactly what Pieter believes is required now.


Anna Chojnacka / Impact Maker – Purpose in action: real-life scaling up experience Anna has successfully used the Scaling up method while scaling her social company GoodUp. Anna is a social entrepreneur, also founding a tech hub in Nairobi and she ran Enginn, a hub for circular economy. GoodUp is a social enterprise where purpose and profit go seamlessly together. Anna knows from her own experience how to use this dynamic equilibrium between profit and an to its full potential. Anna’s experience with Scaling up: “Scaling up has helped tremendously to simplify complexity and making transparent what works well… and what doesn’t. Scaling up closed the gap between profit and purpose”.